What Startup Did Jeetu Patel's Daughter Start?
Jeetu Patel’s 15-year-old daughter and her boyfriend are starting a streetwear startup for hoodies, t-shirts, and sweats. She is not particularly tech savvy, does not like coding, and is very good with social media and creativity. Her hoodie price is between $275 and $325. She would rather sell few units at a higher cost because the profit margin is higher, and a higher price can make people think the product is better. For a 15-year-old, the pricing judgment is extremely sophisticated, and it is only possible because she used Lovable.
She built a website for the hoodies within 24 hours. She designed the products and came to understand what was going on. She reached out to three manufacturers, one in China, one in Vietnam, and one in LA. Learning to reach suppliers and figure out who would manufacture the clothes came from ChatGPT. She understood the entire ecosystem well.
The picture is the next generation growing up now: a 15-year-old who can turn a streetwear idea into a price, a site, and manufacturers without liking code.