Can Every Brand Give Each Customer a Concierge?

Jeetu Patel says every brand can now give every customer a personal concierge agent, after Cisco launched the agents at a WebEx event in Austin.

The agent is meant to bring complete personalization. Working with Cisco also brings safety and security. The third gain is scale, because a company is no longer limited by how many humans it can assign as a personal concierge. In the past, a named account rep went to the top 20 customers or the top 100 customers. Now every customer, large or small, gets a personal concierge that can cover support, sales, consulting, and anything else the brand wants done.

Patel treats the change as a business model shift. Done right, the economic opportunity reaches epic proportions compared with anything seen before. It takes a different way of thinking: stay out of the herd and become contrarian when everyone else heads one way.