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Back to Cisco President & CPO on Rebuilding Products So Agents Can Use Them, Running a $460B+ Company in Founder Mode & the Rule of Thirds | Jeetu Patel, with Jeetu Patel & Carlos Gonzalez de Villaumbrosia.

Why Does Cisco Have No Product Managers?

Jeetu Patel says Cisco has no product managers. It has feature managers who build features for one platform, and the platform is what Cisco sells. Cisco does not sell individual products.

Cisco used to look like a holding company. It had done 250 acquisitions, and people wanted to be general managers, each with their own sales, marketing, product, and engineering. Those managers wanted to grow their own piece and not talk to the others. A $63 billion business then becomes a collection of $100 million businesses, and a customer cannot make sense of that many things to buy. The change was from a holding company to a platform company, so the priority moved from a feature inside one product to becoming part of the larger platform.

Transcript

Cisco President & CPO on Rebuilding Products So Agents Can Use Them, Running a $460B+ Company in Founder Mode & the Rule of Thirds | Jeetu Patel ·

The Product Podcast

More from this episode

  1. How Does Cisco Practice Founder Mode?Jeetu Patel says Cisco has said outright that it values an owner mindset, and he treats himself as a late-stage co-founder of Cisco.
  2. What Is Jeetu Patel's Rule of Thirds?Jeetu Patel's rule of thirds is how he staffs his team at Cisco. One third are operators who know how to navigate Cisco.
  3. What Happens When an AI Agent Shops for a Customer?Jeetu Patel says an AI agent that shops for a person will not take the cross-sell and upsell the way a person does.
  4. What Startup Did Jeetu Patel's Daughter Start?Jeetu Patel’s 15-year-old daughter and her boyfriend are starting a streetwear startup for hoodies, t-shirts, and sweats.
  5. Can Every Brand Give Each Customer a Concierge?Jeetu Patel says every brand can now give every customer a personal concierge agent, after Cisco launched the agents at a WebEx event in Austin.

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