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Back to Deel Head of Product on How AI Agents Do the Work of 600 Employees and Added $140M in New Revenue Without Hiring | Aaron Goldsmid, SVP of Product, Deel, with Aaron Goldsmid & Carlos Gonzalez de Villaumbrosia.

What Part of a Job Should an AI Agent Replace?

Aaron Goldsmid says an agent should replace the worst part of a job, the chores that add no value and still have to get done, not the job itself. Taking a three-year strategy from an agent and treating it as final would be a terrible idea. The agent can help draft it. The work to hand over is small judgment: approve an ordinary expense, or allow a hotel that is 10 cents over the limit because a night in New York and a night in Lisbon are not the same price.

Getting someone paid, calculating tax, or filing a visa still follows the same steps it has for about 100 years. Gather the information, fill out the forms, submit them, and wait for the result. Easy automation already moved a file or matched an ad to a person. Agents unlock the next slice, a step that needs only a little judgment, such as a format that is slightly off or a path that could go left or right. Deel still keeps a human in the loop when the amount has to be right, including pay, a complicated medical leave, and a complicated termination. That person is there for expertise, not to move work down an assembly line. Every piece of software is less sticky than it was 12 months ago, so the process has to make sense even when the tool changes. A lot of the day is that little-judgment work, and much of it can go to an agent.

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Transcript

Deel Head of Product on How AI Agents Do the Work of 600 Employees and Added $140M in New Revenue Without Hiring | Aaron Goldsmid, SVP of Product, Deel ·

The Product Podcast

More from this episode

  1. How Do Two-week Reviews Keep Deel Product Teams Aligned?Aaron Goldsmid says a business review every two weeks keeps product, engineering, and design from diverging for longer than two weeks.
  2. How Does Deel Get Data Without Waiting for a Meeting?Aaron Goldsmid looks after Deel's data organization, where semantic layers and small AI analysts answer a data question without a ping.
  3. How Does Deel Train Its Compliance Model?Aaron Goldsmid says Deel trains small language models on a wiki built from the company's own compliance knowledge.
  4. How Did Deel AI Agents Add $140 Million in ARR?Aaron Goldsmid says the figure Carlos cites, over $140 million in ARR from AI optimizations, the equivalent of the work of 600 people now done by agents, came…
  5. How Does Deel Grow and Stay Profitable?Aaron Goldsmid says Deel grows and stays profitable by pairing real product market fit with unit economics done up front, then building beside a customer who…

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