Why Isn't AI Spreading to Small Firms?

Jean-Denis Greze says artificial intelligence is not diffusing because there are not enough tinkers, and not enough people with time to tinker a solution for their business. Claude and ChatGPT have had features for the last 12 months that a lot of small businesses could use to save time. People still use them as a better Google search. A text box cannot teach the value. Someone has to show the result and do the work for them.

Greze says a person sticks with Town after connecting email, a calendar, and one important system of record, then building one custom integration that did not come out of the box and felt magical. He is trying to get rid of the custom integration so that connecting the system of record delivers help that feels personal. Firms in Silicon Valley use artificial intelligence well because people there work next to engineers and already have tinkers. Most of the world does not.

Greze says the intelligence is already there. The remaining job is deploying it at scale. He says a company that gives a non-tinkerer the same value a tinkerer gets could be a ginormous business today, because artificial intelligence can solve so many business problems.