Who Should Pay for AI Agents?
at 53:57
Answer
Jean-Denis Greze wants a neutral agent that is yours and that you do not doubt. The only source of money for the agent is your wallet as the user. Whoever creates the agent then has one incentive: give you the best information for you as a human, with no distortion from marketing. You still have taste, and you express it in the choices you make.
Distribution has changed, and he treats the next step as an open question: what happens if you no longer trust the agent to stay uninterested. Use the Meta agent, and Meta has large advertisers. United Airlines advertises a lot more on Meta than nobody airlines. You then ask it to do a flight, and you have to ask what happens if it no longer gives you the neutral thing. Human incentives to promote products and marketing are still there in a world where the human's eyeballs are no longer looking at things. You can still ask what people are talking about on Instagram, or what is being advertised there, when you want the flavor of advertising and marketing. The agent should stay neutral toward it.
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