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Back to YouTube CEO Neal Mohan: Why We're Betting On AI And Not Afraid Of It, with Neal Mohan.

Does YouTube Mind If a Creator Succeeds on Netflix?

Neal Mohan says a creator who finds success off YouTube because of success on YouTube is a positive outcome. Asked about Netflix taking YouTube podcasts and keeping those creators off YouTube, he treats that contest as an old one. Other platforms have made runs at YouTube creators before.

Mr. Beast is the example. Those videos take enormous effort and creativity every week, and the same audience has carried a game show, a book, and more outside YouTube. At Mr. Beast's offices, one of the first rules is YouTube first, because YouTube is the home and the source of the rest. That is the conversation he generally has with creators.

YouTube's job is to make creators feel that YouTube is still their primary home. Other services noticing those creators is flattering. Each creator wants something different for the business, so the talks stay specific rather than one rule for every podcaster.

Transcript

YouTube CEO Neal Mohan: Why We're Betting On AI And Not Afraid Of It ·

Big Technology Podcast

More from this episode

  1. How Big Is YouTube Compared to Netflix?Alex Kantrowitz says YouTube is a $60 billion annual business, dramatically bigger than Netflix at $45 billion.
  2. How Does YouTube Use AI for Creators?Neal Mohan says YouTube uses AI to build the world's best stage for creators, so they can grow an audience and a business more efficiently and faster.
  3. Why Does YouTube Give Creators AI Tools?Neal Mohan wants content on YouTube that connects with viewers and fans all over the world.
  4. How Is YouTube Handling AI Slop?Neal Mohan says YouTube handles AI slop as low-quality content, not as AI itself, and it takes that problem seriously.
  5. Has AI Increased Uploads on YouTube?Neal Mohan says YouTube's upload growth is not necessarily tied directly to AI tools. YouTube keeps growing, and new creators still find an audience every day.
  6. Why Does Neal Mohan Focus on Creators and Fans?Neal Mohan focuses on the long-term human storytelling connection between creators and fans because he thinks the deep human desire behind it is not going to…
  7. Why Does YouTube Put AI Into YouTube Studio?Neal Mohan says a lot of YouTube's AI goes into YouTube Studio, because creators use the tools there every day to connect with an audience.
  8. Will AI Answers Take Views Away From YouTube Creators?Neal Mohan says YouTube has not seen AI answers cut consumption of the videos they draw on, at least not yet.
  9. How Does YouTube Count a View Now?Neal Mohan says YouTube now counts a public view the same way on Shorts and on other videos.

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