Why Does YouTube Put AI Into YouTube Studio?

Neal Mohan says a lot of YouTube's AI goes into YouTube Studio, because creators use the tools there every day to connect with an audience. Advertising for brands and viewers, and the work YouTube does for creators and viewers, share one requirement: it has to be worth the viewer's time.

Viewers have lots of things coming at them, and the volume is only increasing, so time on YouTube has to be a good use of that time. Giving creators tools for their audiences is a major focus. Much of the work sits outside the features people see in the main YouTube app on a phone, on a desktop, and on a television screen, and lives in YouTube Studio. YouTube brings the same tools and capabilities to brands. The lines are merging. Some brands now think of themselves as creators on YouTube first, even before they think about the first dollar they will spend on media.