Why Does YouTube Give Creators AI Tools?

Neal Mohan wants content on YouTube that connects with viewers and fans all over the world. YouTube is the world's most efficient connector of a creative idea or creative person with an audience, no matter where the audience is, and he wants more of that content. AI is the current technology a creator can use to make it. YouTube's responsibility is to give creators access to the tools, and the creator chooses which tools to use and how to use them.

Viewers come to YouTube looking for a human story or a human connection, and that type of content tends to rise to the top. AI is not different from earlier technology that enabled creativity, including the synthesizer and the drum machine. The technology can enhance the artistic experience, and a human being is the maestro controlling it. So far, the new tools show up in videos as a wider palette of content that otherwise might not have existed, still in service of human storytelling, on short videos and on long form.

Two computers have been able to play chess against each other for a very long time. The match is really only interesting on YouTube if at least one of them is human, because people come to connect with humans.