How Big Is YouTube Compared to Netflix?

Alex Kantrowitz says YouTube is a $60 billion annual business, dramatically bigger than Netflix at $45 billion. More than 2 billion users are on YouTube globally, it is growing 13% a year, and it accounts for 14% of all US streaming. A billion daily hours of YouTube are watched on TV alone, and YouTube has paid out $100 billion to creators over the past four years.

Neal Mohan treats that picture as accurate. YouTube celebrated its 20th anniversary last year. It began as a place to upload videos and is now a streaming service where two billion plus people come every single day, connecting with millions and millions of creators.

Fandom on YouTube every day creates the business opportunities for creators, partners, and the brands that work with YouTube. Even more important, in his view, is the cultural phenomenon YouTube has become.