How Does YouTube Use AI for Creators?

Neal Mohan says YouTube uses AI to build the world's best stage for creators, so they can grow an audience and a business more efficiently and faster. Most of the people who work for him are software engineers. Someone walking the halls of YouTube hears creator, podcaster, or artist about 100 times a day, because creators are the people on that stage.

YouTube works with Google DeepMind every day to make the stage better. Dynamic thumbnails let a creator attach multiple thumbnails to one video, depending on who the audience is. A-B testing has existed for a while, and AI puts it in the hands of every creator. Hitting the plus button on YouTube to create videos runs on models like Omni, and the tools use Gemini. Recommendations on the television app stay relevant because of the same investment in AI.

The work serves human creativity and creator business ideas. The technology is a tool to empower human creativity and bring billions of fans closer to their favorite creators. He does not think any platform can do what YouTube is doing, because of the level of AI it can access, and he calls the access a real advantage over competitors.