Smash Notes

Back to YouTube CEO Neal Mohan: Why We're Betting On AI And Not Afraid Of It, with Neal Mohan.

How Is YouTube Handling AI Slop?

Neal Mohan says YouTube handles AI slop as low-quality content, not as AI itself, and it takes that problem seriously. He does not want YouTube Shorts, or any other YouTube surface, to turn into slop. A video is not penalized purely because it is AI.

He does not sort AI-generated content into a pile he wants more of and a pile he wants less of. AI can be a means to a creative end. What rises to the top is a new idea that resonates with a creator's fans. Content rules and audience response stay the test, whether or not a tool made the video.

What succeeds is content the audience responds to and that the creator stands behind. It should carry what the creator stands for editorially, and it should be what that audience expects, rather than a random upload.

Transcript

YouTube CEO Neal Mohan: Why We're Betting On AI And Not Afraid Of It ·

Big Technology Podcast

More from this episode

  1. How Big Is YouTube Compared to Netflix?Alex Kantrowitz says YouTube is a $60 billion annual business, dramatically bigger than Netflix at $45 billion.
  2. How Does YouTube Use AI for Creators?Neal Mohan says YouTube uses AI to build the world's best stage for creators, so they can grow an audience and a business more efficiently and faster.
  3. Why Does YouTube Give Creators AI Tools?Neal Mohan wants content on YouTube that connects with viewers and fans all over the world.
  4. Has AI Increased Uploads on YouTube?Neal Mohan says YouTube's upload growth is not necessarily tied directly to AI tools. YouTube keeps growing, and new creators still find an audience every day.
  5. Why Does Neal Mohan Focus on Creators and Fans?Neal Mohan focuses on the long-term human storytelling connection between creators and fans because he thinks the deep human desire behind it is not going to…
  6. Why Does YouTube Put AI Into YouTube Studio?Neal Mohan says a lot of YouTube's AI goes into YouTube Studio, because creators use the tools there every day to connect with an audience.
  7. Will AI Answers Take Views Away From YouTube Creators?Neal Mohan says YouTube has not seen AI answers cut consumption of the videos they draw on, at least not yet.
  8. Does YouTube Mind If a Creator Succeeds on Netflix?Neal Mohan says a creator who finds success off YouTube because of success on YouTube is a positive outcome.
  9. How Does YouTube Count a View Now?Neal Mohan says YouTube now counts a public view the same way on Shorts and on other videos.

People

More answers like this

More with Alex Kantrowitz

Related episodes

Plays from this note through the rest of the episode.

Note

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.