Smash Notes
How Did a Morning With Grok 4.5 Turn a Hermes Agent Into an Overnight Startup Builder for About 2 Dollars an Hour?
On Divot, a morning spent with Grok 4.5 produced an AI co-founder that built a startup overnight for the equivalent of $2 an hour.
The builder had dismissed Grok and treated the market as an open AI, anthropic, Google world. After playing with Grok 4.5, the model was connected to a Hermes agent and given to a personal assistant running 24/7. The assignment was one startup idea: build features, optimize based on analytics, do SEO, and keep running while the builder slept. By morning the output looked capable and good. Sitting on the 38th floor and looking at the ocean, the builder had a working AI co-founder, paid about $2 an hour, super intelligent, and creating a startup during the hangout.
The capability made it hard not to feel extremely excited about building companies with AI.
Divot
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#58: Greg Isenberg on AI Co-Founders, the Multi-Preneur, and Why Anyone Can Build a Startup Now
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at 1:44
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On this episode
- What Does the Divot Introduction Say Greg Isenberg Leads at Late Checkout and Idea Browser? Transcript
- How Did a Morning With Grok 4.5 Turn a Hermes Agent Into an Overnight Startup Builder for About 2 Dollars an Hour? Transcript
- Why Does Greg Isenberg Put Search Engine Optimization About 12 to 18 Months From Running on Its Own While Creative Work Still Needs a Person? Transcript
- Why Does Greg Isenberg Call This the Age of the Multi-preneur? Transcript
- Why Does Marketing in the Local Language Lead Quebec to Drink Pepsi Instead of Coke? Transcript
- Why Does Greg Isenberg Call the Builder-distributor Combo the Most Lethal Type of Person in the AI Age? Transcript
- Why Does the Venture-backed Model Work for Less Than 1 Percent of All Companies Created? Transcript
- What Is Greg Isenberg's ACP Framework for a Business in the AI Age? Transcript
- How Did Renting Down the Street From Mark Zuckerberg, Who Owns Like Eight Homes, Turn a Daily Drive in Northern California Into a Question About Enough? Transcript
- Why Does Greg Isenberg Say He Probably Measures Life by What Family Says, With a Year-and-a-half-old Child and Another Due in a Month? Transcript
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