Why Does Greg Isenberg Say Creative Work Still Needs People?

On the show, work splits into regular work and creative work. Regular work such as SEO is probably 12 to 18 months away from running on its own. Creative work still needs a person whenever creativity is part of the task, even at 1%.

People used to hire SEO agencies to do SEO. The work meant creating blog posts, optimizing the blog posts, and doing a set of tasks that were pretty binary, because the results meant a site went up in Google, went down in Google, or stayed the same. Regular work of that kind is probably 12 to 18 months away from being pretty autonomous and doing its own thing. Creative tasks like tweets, video content, branding, and copywriting keep a creative element. When creativity is a part of the task, even if the share is just 1%, there needs to be some human intervention. From the creative side, the work never reaches a super intelligent system reading a mind. There is always going to be a place for art in society.