Why Does Marketing in the Local Language Lead Quebec to Drink Pepsi Instead of Coke?

Quebec is one of the places where people drink the most Pepsi on the planet. Quebecers drink Pepsi instead of Coke because marketing in the local language resonates with them.

On the show, a boring business keeps an opening when it stays in one geography. Competition might be heavy in South Florida, the Bay Area, and New York. Canada and other geographies still leave room to take a concept and localize the language. Someone from Quebec points to research on Pepsi and Coke, and marketing in the local language is what resonates with people there.

Localizing the language is what lets a boring business land in a geography like Quebec with less of the competition found in South Florida, the Bay Area, and New York.