Back to Joseph Cohen: Infinite Ride, with Joseph Cohen.
What Does Infinite Machine Mean by Non-car?
Joseph Cohen says Infinite Machine uses non-car because there are not great words yet for the emerging category of vehicle. Micromobility, light electric vehicles, and personal electric vehicles are fine, but he finds they are not grabbing enough and do not convey the level of ambition Infinite Machine has.
The car was an incredible tool that defined the 20th century and defined America in many ways, but an increasingly urbanized world needs new tools. The non-car names a much wider envelope. It does not mean only bikes or only scooters. It could have three wheels, it could have four wheels, or it could have no wheels at some point. The name is a problem statement.
He heard the artist Chuck Close describe how people obsess over clever and creative solutions to problems. Breaking new ground means asking new questions. The question is the limiting factor of creativity and the framing device of ideas and solutions.