What Is Booking.com Building for Complex Trips?

Glenn Fogel says Booking.com is building AI right now for all trips, particularly complex ones, and some tools are already out.

A destination wedding is his picture of the hard case. Putting one together is incredibly complex. The couple probably had to hire a wedding coordinator. The coordinator already knows the good florist, the good band, and who is good for the rest, then goes around pulling the plan into place. In his view, AI should be able to solve the same problem much faster, much easier, and much more reliably than a human, perhaps, or the human can oversee the plan, while so much of the work could still be done much more efficiently.

The change is going to happen for all trips, particularly complex ones. Booking.com is building the tools and seeing them in use now. The ones already out are fantastic, and they are only going to get better.