Why Does Selling in More Places Make Shopify More Valuable?

Tobi Lütke says Shopify is known for online stores, but merchants use it in many other situations, and Shopify becomes more valuable the more places people sell their products.

Shopify is a way to sell. The online store is the home base and the easiest thing to see: merchants control it, design it, represent themselves, and do their storytelling. Most people probably purchase things on Shopify through an Instagram ad. People also sell through social channels, through a point of sale, and at craft fairs.

Shopify is presiding over the most interesting product catalog on planet Earth because most new businesses have a Shopify store and often start on Shopify, from the best fashion designers to the newest electronics. Shopify wants to bring the catalog everywhere.