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Why Did Kevin Hart's Golf Video Beat Cristiano Ronaldo?
Colin Rosenblum and Samir Chaudry say Kevin Hart's first YouTube video beat Cristiano Ronaldo's channel because it is a real idea with packaging and an intro that sets the video up. The title is Can I Break 100 on My First Try?: a round of golf with friends and a bet. Hart opens by telling people to know him as a YouTube golfer. Comedians understand the give and take with an audience, and he stays aware of that exchange for the whole video.
The vote for Kevin Hart was unanimous, a 16-seed upset. Nobody in the room could name a video on Ronaldo's channel that was better, even with Ronaldo's huge subscriber count and a long catalog. Longevity is the open question. Hart tours and makes movies, so a video at that production level cannot come out every week. The path that lasts is golf he would play anyway when he lands in a city, not a shoot outside his life. Old Will Smith clips sent videographers along for ordinary days, and that run fizzled. The big intro still fits a first video: part channel trailer, part episode, from a team that feels native to YouTube.
Why Most Celebrity YouTube Channels Fail (And The Ones That Don't) ·