Why Does Lamine Yamal's YouTube Feel Forced?

Colin Rosenblum and Samir Chaudry say Lamine Yamal's YouTube does not feel like his own idea. The videos are framed as showing him, but they are shot like a superhero, and that mismatch is easy to miss. Being unrelatable is fine. Then the concepts have to feel like a movie.

The channel looks like a box to check for a younger player who wants to make a name, not like something he wants to be doing. He posted four videos in a year, two of them vlogs and two during the World Cup, and nothing since. Soccer superstars get watched anyway. For a player with a global audience, skipping dubs into other languages stands out. A short of him reacting to his younger self, from a McDonald's campaign with Ronaldinho, is the format that actually fits.