How Did Shauna Swerland Get Past the Fear of Starting Fuel Talent?

Shauna Swerland tells What Fuels You she was afraid to start Fuel Talent even with a business sense from her family. She did not know how to read a profit-and-loss statement, and she was not confident with legal documents. For about ten years her dad, her brother, and her husband David told her she could hire those people. Her own capital had never been on the line, so the fear stuck. What changed is that she stayed in the lane she trusts, the firm's reputation, and hired out the rest. Income, she says, became secondary to building a company that reflected her values.