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Back to #004 – Jason Schuller – Product Designer, Founder Leeflets, Co-Founder RIVYT, with Jason Schuller.

When Does Jason Schuller Say You Should Tell the World About an Idea?

Before it is perfect. On the Yo! Podcast, Seattle designer Jason Schuller says that if you have the drive to build something, there is no single correct way to do it. Ship the version that is unfinished so the idea gets out of your head. He says getting it out before it is perfect is better than never getting it out at all. Schuller is the founder of Press75, a WordPress theme shop known for $75 themes that he later sold, and a co-founder of RIVYT. The episode also covers Leeflets and the other side projects he started after leaving that business.

Transcript

#004 – Jason Schuller – Product Designer, Founder Leeflets, Co-Founder RIVYT ·

Yo! Podcast

More from this episode

  1. Who Is Jason SchullerJason Schuller is a designer and maker based in Seattle, Washington.
  2. How Can You Get a Job Without Any Experience in the FieldBack in 1998 Jason Schuller got a webmaster job at Boeing without knowing anything about the web, or at least not being a web designer on paper.
  3. Why Would You Leave a Stable Full-time Job at Boeing to Pursue Making Word Press ThemesAt the time when Jason was a web designer at Boeing, the company was running a ton of single stand-alone html pages, employing dozens of people to do all this…
  4. How Can I Market My Product for FreeWhen starting out, Jason documented his learning in public, blogging about his progress and giving away templates and lessons for free.
  5. How Would You Go About Getting Free and Natural Marketing TodayBlogging was popular in 2000s and today it is all about audio and video.
  6. What Was the Moment That Changed EverythingAlthough there were already professional theme shops for WordPress that were very successful, no one was making themes for videos.
  7. Did WordPress Video Themes Start by Accident?Around June 2008 when Jason made his first video theme, everyone else was focused on blogging. All the themes looked fairly similar, and none fit his needs.
  8. Should You Follow Your Passion or Chase a Market OpportunityIn Jason's experience following his passion led him to success so naturally he is inclined to believe that doing something you are passionate about should…
  9. What Was One of the Biggest Mistakes You Made in BusinessWhile working on Press75, Jason saw what competitors were doing in theme space.

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