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Despite how many tools and features are available for companies, what is more important?

As a flaw, Hiten feels like people get tool centric. He states how he would rather get purpose centric, which includes stating the purpose, figuring out what needs to be accomplished, and then figuring out the tools to get there. People can get excited over every tool that comes out, but it will not be as effective to use if the purposes aren’t established.

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