Smash Notes

Why Are Early Adopters Of Products So Important To A Company

You cannot be an early adopter if a product is flawless and polished. They can go from your most fierce critics to your most passionate defenders. Some feel as if they have ownership of your product— like they built it— while your company is the handyman doing their work.

Below the Line with James Beshara · Eric Ries — Psychological Journey of a Founder · at 1:19:16 · ·Transcript

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