Smash Notes

Back to Noah Shinn - Building Instinct: The Personal Agent, with Noah Shinn.

How Long Does It Take to Trust an AI Agent With a Credit Card?

Noah Shinn says users take several weeks to trust Instinct with a personal credit card. More data lets the agent act with more context, and he treats the wait as normal. The user stays in control, shares data only as fast as they want, and can take it back.

Three weeks in, a look at the numbers showed a 40% chance that a user has shared a personal credit card. He counts that as 40% of the user base, including people who may have left earlier. Time to a first credit card, a first account password, or another sensitive item is the proxy he uses for trust. After a user connects at least one sensitive item and really trusts Instinct, retention is 80%. He calls an 80% retention rate, once a user has shared one sensitive item, crazy for a consumer technology.

Transcript

Noah Shinn - Building Instinct: The Personal Agent ·

Invest Like the Best with Patrick O'Shaughnessy

More from this episode

  1. What Is the Instinct Personal Assistant?Noah Shinn runs Instinct, a company he started about a year ago to build a personal assistant.
  2. How Does Instinct Cancel Unused Subscriptions?Noah Shinn says users can connect bank accounts to Instinct so it scans transactions and subscriptions, cancels ones they do not use, and reports the savings.
  3. What Is Instinct's Trusted Person Network?Noah Shinn describes Instinct's trusted person network as a private link between two users so their agents can find a meeting time and book it.
  4. How Does Instinct Plan a Night and One Uber?Noah Shinn says six friends on Instinct's Trusted Network share one Uber after Instinct plans the night and the pickup route. The usual version is a chore.
  5. What Is Instinct's Yearly Transaction Volume?Noah Shinn says Instinct is still running an invite-only program and is quite early, but the platform is approaching over a billion dollars a year in…
  6. Why Does Noah Shinn Refuse to Build an Ad Model for Instinct?Noah Shinn refuses to build an ad model because Instinct should not steer people into purchases or subscriptions they do not want.
  7. How Did Five Invites Grow Instinct With No Ads?Noah Shinn believes Instinct is growing about 10 or 11 percent day over day, and marketing spend so far is $0.
  8. Why Is Safety Instinct's Hardest Problem?Noah Shinn calls safety the most important problem while building Instinct.
  9. Why Will All Software Collapse Into One Interface?Noah Shinn says all of software is going to collapse into one very easy interface because people are tired of a new application for every need, and a simpler…
  10. Why Is Instinct Called Instinct?Noah Shinn liked Instinct as a name for many reasons.
  11. Why Is Instinct So Capital Intensive?Noah Shinn says Instinct is capital intensive because compute costs are high while Instinct tries to reach billions of people on the planet every day at a…

People

More answers like this

The other side

Related episodes

Plays from this note through the rest of the episode.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.