What Is the Instinct Personal Assistant?

Noah Shinn runs Instinct, a company he started about a year ago to build a personal assistant. Early traction comes from Instinct working the way people have waited for AI to act since they started using ChatGPT in 2023.

People already expect an agent that helps with something new and creative or with work that usually takes several hours. Instinct is everyday intelligence meant to stay with you and act with you through a simple interface. Instinct has no application and no new tool to open. It has a phone and a computer, so you can text it or call it, and it can call you. In the several months he has used it, Instinct has called him about three times. When something is genuinely pressing and has a deadline, it calls and says it does not want to bother you too much, but you need to sign a document by 3 p.m.

The product moment is different from a founder asking everyone to trust a vision and wait a few years to understand it. The idea of how AI should act has already been shared since 2023.