Smash Notes

Back to Noah Shinn - Building Instinct: The Personal Agent, with Noah Shinn.

What Is Instinct's Trusted Person Network?

Noah Shinn describes Instinct's trusted person network as a private link between two users so their agents can find a meeting time and book it. Busy working professionals take meetings all day, and getting another meeting on the calendar is laborious: a text proposes a time, the reply says it fails, and travel plus time zones restart the exchange. He guesses the network had only been around a week or 10 days. The purpose is practical help for working professionals.

A user states the intention in everyday words: meet a person by the end of the week, during set periods, and find the time. Instinct then coordinates with the other person's Instinct, checks when time is open, and puts something on the calendar. The key is to connect only with trusted people. Controls set different levels of access. Spouses often share anything. Certain colleagues can see the work calendar, and certain parts of the inbox if they ask for documentation, while everything else stays off limits. The result is not a plain friend graph. Each link carries its own trust and a configured level of access.

A violation lands on the relationship. Someone given only calendar access who starts digging elsewhere triggers a text from Instinct saying the other person is looking for that type of information. Trust between the two people is broken. The network is curated so people still gain an easier way to schedule time and make plans.

Grokipedia·Instinct·Noah Shinn

Transcript

Noah Shinn - Building Instinct: The Personal Agent ·

Invest Like the Best with Patrick O'Shaughnessy

More from this episode

  1. What Is the Instinct Personal Assistant?Noah Shinn runs Instinct, a company he started about a year ago to build a personal assistant.
  2. How Does Instinct Cancel Unused Subscriptions?Noah Shinn says users can connect bank accounts to Instinct so it scans transactions and subscriptions, cancels ones they do not use, and reports the savings.
  3. How Does Instinct Plan a Night and One Uber?Noah Shinn says six friends on Instinct's Trusted Network share one Uber after Instinct plans the night and the pickup route. The usual version is a chore.
  4. What Is Instinct's Yearly Transaction Volume?Noah Shinn says Instinct is still running an invite-only program and is quite early, but the platform is approaching over a billion dollars a year in…
  5. How Long Does It Take to Trust an AI Agent With a Credit Card?Noah Shinn says users take several weeks to trust Instinct with a personal credit card.
  6. Why Does Noah Shinn Refuse to Build an Ad Model for Instinct?Noah Shinn refuses to build an ad model because Instinct should not steer people into purchases or subscriptions they do not want.
  7. How Did Five Invites Grow Instinct With No Ads?Noah Shinn believes Instinct is growing about 10 or 11 percent day over day, and marketing spend so far is $0.
  8. Why Is Safety Instinct's Hardest Problem?Noah Shinn calls safety the most important problem while building Instinct.
  9. Why Will All Software Collapse Into One Interface?Noah Shinn says all of software is going to collapse into one very easy interface because people are tired of a new application for every need, and a simpler…
  10. Why Is Instinct Called Instinct?Noah Shinn liked Instinct as a name for many reasons.
  11. Why Is Instinct So Capital Intensive?Noah Shinn says Instinct is capital intensive because compute costs are high while Instinct tries to reach billions of people on the planet every day at a…

People

More answers like this

The other side

Related episodes

Plays from this note through the rest of the episode.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.