Why Is Instinct Called Instinct?

Noah Shinn liked Instinct as a name for many reasons. The main one is that Instinct should not be a playful thing people bully once in a while, think downwards on, and use only to take dirty work off their plate. Instinct is a new, creative, exciting, competent actor. Mutual respect and trust are the point. People feel safe and trust that it has their back, that it is intelligent, that it is competent, and that it is socially aware enough to know how to act in certain situations. Treating Instinct as a competent actor people respect is a bet.

Instinct is not named someone's name. A person's name would try to personify it into a human character. He does not even know what an instinct is. The feel for Instinct and for the brand develops through using it. A fresh slate is a benefit: every user arrives with no prior in mind about what it looks like or what it is named. The meaning comes purely through the product experience itself.