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Back to The $2B AI Startup Simulating Human Behavior with 85% Accuracy, with Joon Sung Park.

Is AI Behavior Simulation in Its GPT-4 Era?

Joon Sung Park says AI behavior simulation is in its GPT-4 and GPT-4.5 era. The technology is here to make an impact, and in about a year and a half to two years the simulation space will be where a coding agent as an industry is today.

The data and the model are extremely important, and a lot of the battle will also be in the market through a forward-deployed motion. In the recent agent-coding era, companies that were forward deployed found a lot of success. The relationship became stickier and much more defensible over time, and the same pattern will repeat in simulation. The technology is changing and evolving every single month.

Transcript

The $2B AI Startup Simulating Human Behavior with 85% Accuracy ·

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More from this episode

  1. Why Do We Live in a Simulation?Joon Sung Park thinks we live in a simulation because any civilization will recreate itself to understand itself.
  2. What Was the Smallville AI Experiment?Joon Sung Park ran Smallville in 2022 and 2023 to see whether a language model could simulate a whole person, then a whole town.
  3. How Did Simile's Digital Twins Reach 85% Accuracy?Joon Sung Park says agents built as digital twins of real people predicted behavior with 85% or better accuracy by the end of 2024.
  4. When Is a Simile Simulation Confident Enough to Act on?Joon Sung Park says an AI simulation of a person is strong enough for a very high-stakes decision when confidence is higher than 90 percent, and usually when…
  5. Why Did Winning Electric Vehicle Messaging Lower Sales?Joon Sung Park says a message that looked like a clear winner for a new electric vehicle also shifted how people saw non-electric vehicles and lowered sales…
  6. Are Universal Basic Income Simulations Worth Running?Joon Sung Park calls universal basic income simulations good ones to run.
  7. Why Does Predicting Behavior Fail to Show What to Do?Joon Sung Park says a forecast is not what people came for.
  8. Why Doesn't a Buyout Offer End Simile?Joon Sung Park says a $15 billion offer to sell Simile does not end the work when he has every reason to believe an ambitious idea exists that only Simile can…

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