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Back to The $2B AI Startup Simulating Human Behavior with 85% Accuracy, with Joon Sung Park.

When Is a Simile Simulation Confident Enough to Act on?

Joon Sung Park says an AI simulation of a person is strong enough for a very high-stakes decision when confidence is higher than 90 percent, and usually when it is higher than 85 percent.

Users open a web interface on a SaaS platform, name who they want to talk to, and ask any number of questions. There is no limit, and the platform generates responses. The simulation is a new way to make decisions in a social setting, so the work with users includes change management: when to use a result, how to use it, where more data is needed, and how to validate it. Next to the foundation model that runs the simulation, a second model is trained only to predict accuracy. It outputs a probability from 0 to 100 for one response, using the training data and the question. In social science, a p-value under 0.05 is the usual sign that a result is ready for a decision. Customers have found confidence above 90 percent, and in regular use above 85 percent, to be robust evidence they can act on.

Transcript

The $2B AI Startup Simulating Human Behavior with 85% Accuracy ·

Sourcery

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  1. Why Do We Live in a Simulation?Joon Sung Park thinks we live in a simulation because any civilization will recreate itself to understand itself.
  2. What Was the Smallville AI Experiment?Joon Sung Park ran Smallville in 2022 and 2023 to see whether a language model could simulate a whole person, then a whole town.
  3. How Did Simile's Digital Twins Reach 85% Accuracy?Joon Sung Park says agents built as digital twins of real people predicted behavior with 85% or better accuracy by the end of 2024.
  4. Why Did Winning Electric Vehicle Messaging Lower Sales?Joon Sung Park says a message that looked like a clear winner for a new electric vehicle also shifted how people saw non-electric vehicles and lowered sales…
  5. Are Universal Basic Income Simulations Worth Running?Joon Sung Park calls universal basic income simulations good ones to run.
  6. Why Does Predicting Behavior Fail to Show What to Do?Joon Sung Park says a forecast is not what people came for.
  7. Is AI Behavior Simulation in Its GPT-4 Era?Joon Sung Park says AI behavior simulation is in its GPT-4 and GPT-4.5 era.
  8. Why Doesn't a Buyout Offer End Simile?Joon Sung Park says a $15 billion offer to sell Simile does not end the work when he has every reason to believe an ambitious idea exists that only Simile can…

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