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Back to The $2B AI Startup Simulating Human Behavior with 85% Accuracy, with Joon Sung Park.

What Was the Smallville AI Experiment?

Joon Sung Park ran Smallville in 2022 and 2023 to see whether a language model could simulate a whole person, then a whole town.

The models were GPT-3 and then GPT-3.5. They were still rough, but training on the web, Wikipedia, and social media made it possible to pull out human behavior and generate new actions, not only write text or classify a task. Smallville was a game town in the style of Pokemon and The Sims, filled with 25 agents. Each agent had a name, a life story, and an architecture for memory, planning, and reflection. They woke up, went to work, and formed relationships. The simulated day was the day before Valentine's Day. One character organized a party, and others asked each other out. None of that was scripted. It came out of the simulation.

That 2023 experiment introduced simulations of people and a core architecture for agents built on generative models. It was early for agent workflows. The same idea has since been pushed toward simulations that are more accurate, more diverse, and larger.

Transcript

The $2B AI Startup Simulating Human Behavior with 85% Accuracy ·

Sourcery

More from this episode

  1. Why Do We Live in a Simulation?Joon Sung Park thinks we live in a simulation because any civilization will recreate itself to understand itself.
  2. How Did Simile's Digital Twins Reach 85% Accuracy?Joon Sung Park says agents built as digital twins of real people predicted behavior with 85% or better accuracy by the end of 2024.
  3. When Is a Simile Simulation Confident Enough to Act on?Joon Sung Park says an AI simulation of a person is strong enough for a very high-stakes decision when confidence is higher than 90 percent, and usually when…
  4. Why Did Winning Electric Vehicle Messaging Lower Sales?Joon Sung Park says a message that looked like a clear winner for a new electric vehicle also shifted how people saw non-electric vehicles and lowered sales…
  5. Are Universal Basic Income Simulations Worth Running?Joon Sung Park calls universal basic income simulations good ones to run.
  6. Why Does Predicting Behavior Fail to Show What to Do?Joon Sung Park says a forecast is not what people came for.
  7. Is AI Behavior Simulation in Its GPT-4 Era?Joon Sung Park says AI behavior simulation is in its GPT-4 and GPT-4.5 era.
  8. Why Doesn't a Buyout Offer End Simile?Joon Sung Park says a $15 billion offer to sell Simile does not end the work when he has every reason to believe an ambitious idea exists that only Simile can…

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