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Why Did Winning Electric Vehicle Messaging Lower Sales? · Sourcery

Sourcery

The $2B AI Startup Simulating Human Behavior with 85% Accuracy

What if AI could predict human behavior before it happens? I sat down with Joon Sung Park, Co-Founder & CEO of Simile , the $2B AI startup building foundation models of human behavior, backed by Greenoaks, Index Ventures, + investors including Fei-Fei Li & Andrej Karpathy. Simile is building digital twins of real people to simulate how individuals…

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Notes

  1. Why Do We Live in a Simulation? at 1:25

    Joon Sung Park thinks we live in a simulation because any civilization will recreate itself to understand itself. Full answer

  2. What Was the Smallville AI Experiment? at 4:12

    Joon Sung Park ran Smallville in 2022 and 2023 to see whether a language model could simulate a whole person, then a whole town. Full answer

  3. How Did Simile's Digital Twins Reach 85% Accuracy? at 9:18

    Joon Sung Park says agents built as digital twins of real people predicted behavior with 85% or better accuracy by the end of 2024. Full answer

  4. When Is a Simile Simulation Confident Enough to Act on? at 31:00

    Joon Sung Park says an AI simulation of a person is strong enough for a very high-stakes decision when confidence is higher than 90 percent, and usually when… Full answer

  5. Why Did Winning Electric Vehicle Messaging Lower Sales? at 33:46

    Joon Sung Park says a message that looked like a clear winner for a new electric vehicle also shifted how people saw non-electric vehicles and lowered sales… Full answer

  6. Are Universal Basic Income Simulations Worth Running? at 37:21

    Joon Sung Park calls universal basic income simulations good ones to run. Full answer

  7. Why Does Predicting Behavior Fail to Show What to Do? at 42:43

    Joon Sung Park says a forecast is not what people came for. Full answer

  8. Is AI Behavior Simulation in Its GPT-4 Era? at 47:13

    Joon Sung Park says AI behavior simulation is in its GPT-4 and GPT-4.5 era. Full answer

  9. Why Doesn't a Buyout Offer End Simile? at 53:27

    Joon Sung Park says a $15 billion offer to sell Simile does not end the work when he has every reason to believe an ambitious idea exists that only Simile can… Full answer

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