Does Instagram Rank AI Content Worse?

Adam Mosseri says Instagram probably does not rank AI content as well as content that is not AI, and he calls the judgment subjective. A lot of AI content is great, and a lot of it is slop. The word slop gets used too liberally, because one person's slop can be something another person is really into.

A new group of content that did not exist and then shows up really quickly is harder to rank. The systems are not used to that kind of content, so they are not as good at understanding what someone is interested in. For AI content, the checks are like rates normalized for position, and worth your time scores, a survey Instagram runs and also normalizes for position. He is sure the scores are not where they need to be yet, so the job is to figure out how to rank more effectively.