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How Did Ryan Serhant Shrink His Meetings?

Ryan Serhant wakes up and writes that he is the CEO of his own bank of time. He has a thousand fresh dollars and has to use them wisely. Unused dollars get invested into tomorrow. If someone ruins them, it is fine and it does not mean anything. The habit helped him become so much more productive. Meetings turned into 15 to 30 minutes, and days became 15-minute increments, so he could do 10 times more in one day than anybody else. He was not necessarily doing more. He was valuing his time more. He held himself and his time to the highest regard in as humble and nice a way as he can, and he never walks in to announce 14 minutes and say go.

Offering somebody less time means they take less time. Most people are thankful, not rude. Small talk stays, because small talk is great. Unnecessary, unproductive talk goes. He hates wasting time, refuses to waste anybody else's, and does not think anyone else should waste his.

In 2018, a rough year for real estate in New York, he thinks he crossed 800 million in sales. He was by far the least connected, and the team outsold the next highest sales team by what he thinks was 350 million dollars, almost a million dollars a day. He swears the gap came from a team that ran like a machine on a high value currency of time, while everybody else would just go show, stay busy, and take their time, which he says maybe is healthier.

Grokipedia·Ryan Serhant

Transcript

How to Get People to Say Yes | Ryan Serhant ·

The Knowledge Project with Shane Parrish

More from this episode

  1. Why Does Ryan Serhant Act Like His Future Self?On the show, fake it till you make it implies lying, and lying is the worst thing for an independent contractor, an entrepreneur, or anyone who has had to sell.
  2. Why Did Ryan Serhant Leave His Own Showing?Ryan Serhant left the people booked for his next showing in the apartment because people want what they cannot have.
  3. Should I Act Like My Future Self?"Don't act like the person you used to be. Act like the person you're going to become."
  4. How Does Ryan Serhant Sell the Dream First?On the show, the first move is the two Cs: find something in common and give a compliment. The goal is to disarm the other person.
  5. Why Does Ryan Serhant Let the Other Side Win?On the show, ego kills more deals than anything. It kills more careers and more relationships too.
  6. Why Did Ryan Serhant Split His Day in 2013?Ryan Serhant split the workday in 2013 into building the brand, expanding the business, sales, and doing the work.
  7. How Did Ryan Serhant Turn YouTube Tours Into Building Deals?Ryan Serhant says the most valuable asset in any business is distribution.
  8. Why Does Ryan Serhant Treat Winning as Responsibility?On The Knowledge Project, Ryan Serhant divides success into micro success and macro success. He counts the conversation itself as a success.

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