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How Did Ryan Serhant Turn YouTube Tours Into Building Deals? · The Knowledge Project with Shane Parrish

The Knowledge Project with Shane Parrish

How to Get People to Say Yes | Ryan Serhant

Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan. He explains how to sell without making people feel sold to: build a connection, help first, and earn the right to ask. He also breaks down the psychology of attention and persuasion, showing how to get people's…

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Notes

  1. Why Does Ryan Serhant Act Like His Future Self? at 2:16

    On the show, fake it till you make it implies lying, and lying is the worst thing for an independent contractor, an entrepreneur, or anyone who has had to sell. Full answer

  2. Why Did Ryan Serhant Leave His Own Showing? at 6:35

    Ryan Serhant left the people booked for his next showing in the apartment because people want what they cannot have. Full answer

  3. Should I Act Like My Future Self? at 8:52

    "Don't act like the person you used to be. Act like the person you're going to become." Full answer

  4. How Did Ryan Serhant Shrink His Meetings? at 13:35

    Ryan Serhant wakes up and writes that he is the CEO of his own bank of time. He has a thousand fresh dollars and has to use them wisely. Full answer

  5. How Does Ryan Serhant Sell the Dream First? at 16:29

    On the show, the first move is the two Cs: find something in common and give a compliment. The goal is to disarm the other person. Full answer

  6. Why Does Ryan Serhant Let the Other Side Win? at 31:01

    On the show, ego kills more deals than anything. It kills more careers and more relationships too. Full answer

  7. Why Did Ryan Serhant Split His Day in 2013? at 38:29

    Ryan Serhant split the workday in 2013 into building the brand, expanding the business, sales, and doing the work. Full answer

  8. How Did Ryan Serhant Turn YouTube Tours Into Building Deals? at 41:02

    Ryan Serhant says the most valuable asset in any business is distribution. Full answer

  9. Why Does Ryan Serhant Treat Winning as Responsibility? at 54:30

    On The Knowledge Project, Ryan Serhant divides success into micro success and macro success. He counts the conversation itself as a success. Full answer

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