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Back to Jessica Hische’s Little Shop of Wonders, with Jessica Hische.

How Did Jessica Hische Letter a Wes Anderson Film?

Jessica Hische lettered a Wes Anderson film by blending a classic script with something more hand-hewn. A calligrapher had been on the project already, and she thinks that person could not bend those skills into his extremely specific vision, so he clean-slated the lettering. She never saw the earlier work. His art direction named the timeframe of the story and included stills of titles from a Claude Chabrol film.

The letters stay handmade because she does not snap to a grid or automate copies. They are imperfect on purpose, so a person shows in them. Someone on the art team recommended her to a producer. A small test led to her and Wes Anderson emailing each other.

The job arrived before she had dropped the idea that clients are trying to ruin the work. He was extremely particular. She redrew a lowercase r for the eighth time at 3 a.m. while she was in Sydney, and she trusted his vision enough to treat the redraw as a sign she had not nailed it yet. Afterward, feedback she disagreed with became something to understand, because she wanted the client happy. She thinks there are a hundred ways to solve a problem, and the one that works for the people in the room is the one to keep.

Transcript

Jessica Hische’s Little Shop of Wonders ·

First of Kind

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  1. Why Does Jessica Hische Design Useful Things?Jessica Hische keeps beauty and utility together in every project she takes on.
  2. What Separates Calligraphy, Lettering, and Type Design?Jessica Hische separates calligraphers, lettering artists, and type designers by tool and purpose.
  3. Why Would a Life of Only Ideas Burn Jessica Hische Out?Jessica Hische would burn out fast if her whole life stayed in ideas and she never spent time physically making the work.
  4. How Does Jessica Hische Protect a Logo?Jessica Hische protects the logo by holding the real mark until a company can keep it.
  5. Why Did Jessica Hische Need Total Independence?Jessica Hische needed total independence because insecurity made command of her own destiny the only way she felt secure.
  6. How Does Jessica Hische Train to Defend Her Intuition?Jessica Hische treats a strong feeling she already knows is true as training for defending her intuition.
  7. What Surprised Jessica Hische About Her Neiman Marcus Christmas Work?Jessica Hische was surprised that Christmas pieces she designed for Neiman Marcus a couple of years ago could become someone's grandmother's cookie jar.
  8. How Did Jessica Hische Learn to Build Websites?Jessica Hische learned to build websites by digging in beside web people she could ask, after a long interest in HTML and CSS for her own portfolio.
  9. Why Does Jessica Hische Want Studio Works to Stay Small?Jessica Hische wants Studio Works to stay small because growing well beyond the team would fail the vision and make giving back less possible.
  10. Why Does Jessica Hische Design in the Browser?Jessica Hische designs in the browser because she builds the structure first and carves it like a sculpture, the same way lettering tells her what a piece…
  11. Why Does Template Product Design Feel Disposable?Jessica Hische says template-based product design feels disposable because the content and the visual design never become one thing.
  12. Why Does Jessica Hische Call ADHD a Superpower?Jessica Hische calls ADHD a superpower because she wants her kids to harness it instead of treating it as a disability.

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