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Back to Jessica Hische’s Little Shop of Wonders, with Jessica Hische.

Why Does Jessica Hische Design Useful Things?

Jessica Hische keeps beauty and utility together in every project she takes on. A painted mural in her shop reads "everyone loves beautiful, useful things," and the meeting of utility and beauty is her favorite thing.

She does not like making objects that serve no purpose. Getting motivated to create something that is only beautiful is really difficult for her. A piece needs to solve a problem or become a presence in someone's life.

The same pairing is why her professional work leaned toward logos. Logo work solves utilitarian problems and addresses core issues rather than slapping a style on top of something.

Grokipedia·Jessica Hische

Transcript

Jessica Hische’s Little Shop of Wonders ·

First of Kind

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  1. What Separates Calligraphy, Lettering, and Type Design?Jessica Hische separates calligraphers, lettering artists, and type designers by tool and purpose.
  2. How Did Jessica Hische Letter a Wes Anderson Film?Jessica Hische lettered a Wes Anderson film by blending a classic script with something more hand-hewn.
  3. Why Would a Life of Only Ideas Burn Jessica Hische Out?Jessica Hische would burn out fast if her whole life stayed in ideas and she never spent time physically making the work.
  4. How Does Jessica Hische Protect a Logo?Jessica Hische protects the logo by holding the real mark until a company can keep it.
  5. Why Did Jessica Hische Need Total Independence?Jessica Hische needed total independence because insecurity made command of her own destiny the only way she felt secure.
  6. How Does Jessica Hische Train to Defend Her Intuition?Jessica Hische treats a strong feeling she already knows is true as training for defending her intuition.
  7. What Surprised Jessica Hische About Her Neiman Marcus Christmas Work?Jessica Hische was surprised that Christmas pieces she designed for Neiman Marcus a couple of years ago could become someone's grandmother's cookie jar.
  8. How Did Jessica Hische Learn to Build Websites?Jessica Hische learned to build websites by digging in beside web people she could ask, after a long interest in HTML and CSS for her own portfolio.
  9. Why Does Jessica Hische Want Studio Works to Stay Small?Jessica Hische wants Studio Works to stay small because growing well beyond the team would fail the vision and make giving back less possible.
  10. Why Does Jessica Hische Design in the Browser?Jessica Hische designs in the browser because she builds the structure first and carves it like a sculpture, the same way lettering tells her what a piece…
  11. Why Does Template Product Design Feel Disposable?Jessica Hische says template-based product design feels disposable because the content and the visual design never become one thing.
  12. Why Does Jessica Hische Call ADHD a Superpower?Jessica Hische calls ADHD a superpower because she wants her kids to harness it instead of treating it as a disability.

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