How Does a Founder's Story Make Paid Ads Cheaper?

Hector Serrano says a founder who tells a compelling story makes paid ads cheaper. The more places a company shows up organically, and the more times a customer runs into it, the lower the cost of paid gets.

A person needs to see a piece of company content about seven times before they buy. Long-form YouTube builds a lot of trust because the video is long. Reels from the founder on Instagram, and posts on LinkedIn, add more of those views. When that same person then hits a Meta ad, they can convert on the first one they see.

Organic and paid work together. The more of those channels are actually running, the cheaper the conversions get on all of them. The paid platform still gets the credit for the sale.