Was word press video themes the obvious gap for the taking, or was this an accidental discovery?
Around June 2008 when Jason made his first video theme, everyone else was focused on blogging. All the themes looked fairly similar, and none fit his needs. Jason was passionate about video, they were very visual, you could have a lot of beauty and interaction. Nobody was doing it, and it just so happened that he carved out a niche doing what he was passionate about.