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Back to How Vercel Is Rethinking Go-to-Market With AI | COO Jeanne Grosser, with Jeanne Grosser.

How Does Jeanne Grosser Sort Founder Feedback?

Jeanne Grosser sorts a founder's small complaints by looking for a repeat pattern. A single misplaced semicolon can wait while she stays on work meant to build a billion-dollar business. Bad grammar called out in emails three times in two weeks counts as a systemic problem, a sign the group sucks at grammar.

She gets good at signaling that she is on it and will act, then stays with the larger build and leaves the semicolon for the fullness of time. The test is signal versus noise. A pattern can show a flaw in her broader understanding of the work, or a topic the founder cares about deeply that she may still treat as a P2. They either talk directly about why the founder treats the point as a P0 while she treats it as a P2 and agree to disagree, or they check whether the point is really important.

Receiving feedback like that is not always easy, and the habit runs past founders alone. She gets uppity about her own set of things, not at the same order of magnitude. She tries to keep them thematic, know when to let stuff go, and make the behavior predictable. In her view, the team would largely say there is a set of things.

Transcript

How Vercel Is Rethinking Go-to-Market With AI | COO Jeanne Grosser ·

Grit

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  2. Should a New Sales Leader Trust a Founder's Number?Joubin Mirzadegan says a new sales leader who takes a founder's number without knowing the data will get fired in a quarter.
  3. Why Did Vercel Hire a Marketing Chief First?Jeanne Grosser made the marketing chief her first leadership hire at Vercel because the lead to revenue model showed the company was not creating enough…
  4. Why Did Vercel Change Sales So Early?Jeanne Grosser changed Vercel's sales team four and a half months after she arrived, a little faster than she naturally would have, because at six months the…
  5. What Did Jeanne Grosser Want to Be at Vercel?Jeanne Grosser wanted to be number two at Vercel, a strong right hand to a technical founder. So far she has not totally wanted to be a CEO.
  6. Will Jeanne Grosser Always Grow Lean?Jeanne Grosser will probably always stay on the leaner side of grow as fast as you can.
  7. Why Does Jeanne Grosser Want the Smallest Team?Jeanne Grosser thinks one human can do a job that now takes a team, when the work is the right version of the content and AI is applied to it.
  8. How Does Vercel Keep Support Lean With Agents?Jeanne Grosser says an agent resolves 91 percent of Vercel support volume, so support runs far leaner than it did at Stripe.

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