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Back to How Vercel Is Rethinking Go-to-Market With AI | COO Jeanne Grosser, with Jeanne Grosser.

Will Jeanne Grosser Always Grow Lean?

Jeanne Grosser will probably always stay on the leaner side of grow as fast as you can. Overgrowing slows the whole machine even when revenue is fine, because people stop having well-defined jobs, step on each other's toes, and add coordination cost. More of the team is brand new and does not know the work than the share that does.

She has to push herself on hiring speed because she liked the efficiency-is-leverage phase at Stripe. The phase forces a deep look at priorities and at how automation and data can meet them, and she calls that a more intellectually interesting way to grow. She also thinks Stripe could have grown revenue faster at some points by adding more people. A leadership offsite in a couple of weeks will ask for the theoretical end state of each function. Across 10 plus go-to-market functions, the questions are whether a group of 10 never needs more than 10, whether 10 people only ever need two added a year, or whether the team scales with revenue without scaling in a straight line, and what else could change the curve for functions that must grow.

Transcript

How Vercel Is Rethinking Go-to-Market With AI | COO Jeanne Grosser ·

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More from this episode

  1. Did Vercel Have Enterprise Product Market Fit?Jeanne Grosser says Vercel did not have full enterprise product market fit when she joined, even though her first view was that the product was ready and the…
  2. Should a New Sales Leader Trust a Founder's Number?Joubin Mirzadegan says a new sales leader who takes a founder's number without knowing the data will get fired in a quarter.
  3. Why Did Vercel Hire a Marketing Chief First?Jeanne Grosser made the marketing chief her first leadership hire at Vercel because the lead to revenue model showed the company was not creating enough…
  4. Why Did Vercel Change Sales So Early?Jeanne Grosser changed Vercel's sales team four and a half months after she arrived, a little faster than she naturally would have, because at six months the…
  5. What Did Jeanne Grosser Want to Be at Vercel?Jeanne Grosser wanted to be number two at Vercel, a strong right hand to a technical founder. So far she has not totally wanted to be a CEO.
  6. How Does Jeanne Grosser Sort Founder Feedback?Jeanne Grosser sorts a founder's small complaints by looking for a repeat pattern.
  7. Why Does Jeanne Grosser Want the Smallest Team?Jeanne Grosser thinks one human can do a job that now takes a team, when the work is the right version of the content and AI is applied to it.
  8. How Does Vercel Keep Support Lean With Agents?Jeanne Grosser says an agent resolves 91 percent of Vercel support volume, so support runs far leaner than it did at Stripe.

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