Why Do Meta Ads Burn Out Faster Now?

Hector Serrano says a Meta ad at Wispr Flow's spend is often finished once it has spent about $100,000, and that can take a month or just two or three weeks. In 2024 he could leave an ad up for 12 months and ship much less new creative. Bigger budgets, and Meta's Andromeda update, make an ad tire faster, so the account needs a steady stream of new ones.

That is why the library is huge. He puts lifetime ads around 5,000, with something like 800 or 900 live, and the tired ones get turned off. The live set is not only creator videos. It also holds static images, celebrity and influencer spots, in-house ads, launch films cut into ads, and founder-led videos. Once the spend is high, more formats are the point. Creator video is one leg of paid ads, not the whole program.