How Much More Revenue Can a Better Stripe Checkout Create?

Katie Dill says a better Stripe checkout can create 11.9% more revenue for its users than the older version did. The gain comes from years of work on the pixels, the speed, and the reliability, as user needs, circumstances, and payment methods change.

Building that checkout starts by asking what the best checkout in the world is, for the customer and for the business. The question forces a deep read of the use case, the people using it, and the full circumstances around the purchase, until a simple answer can last. A form that was the best at the time stops being the best once those things change. Stripe's checkout products have been in use for many years, and Stripe has never stopped working on them.

Design's job is never done, because the world around the product keeps changing and the work has to take the changes in and keep getting better.