What Is Instagram Instants?

Adam Mosseri says Instagram Instants is a quick way to get to the camera. It is a dedicated app, but you do not need the app. In some of the countries where Instagram launched Instants first, more media for teens is sent to Instants than to Stories in a given day.

Instants are images you send, in the same spirit as Snap, though you can already send images in lots of other ways. There is no gallery upload at all. You shoot and go. You can add a filter before you shoot, and that is about it. There is no ranking, no filters, no gallery, and no pre-capture. It is the most non-AI thing you could do. He sent one by accident once.

He is in his 40s, and Instants make you feel really old. His cousins who are in college use Snap as the primary way they communicate with each other. Snap does really well with teens. He treats the next part as an impression: they often age out in college, and he limits the point to the country he is in.